You are cordially invited to join
The Secret Garden
An Instagram Experience from She Loves Me
What it is
The Secret Garden is a members-only Instagram club from She Loves Me.
Every Friday we'll release a mini video lesson via a private Instagram account that introduces you to a new technique or florist secret. (Don't tell other florists we showed you!)
Then, at the end of the month, we'll tackle a larger, in-depth Hands-On tutorial that builds upon everything you've learned up to that point.
That's over 50 unique video tutorials over the course of a year on how to create stunning, whimsical florals.
Who it's for
The Secret Garden is for flower lovers of every level:
Anyone who's ever brought home flowers from Trader Joe's and thought, "Now what?"
Those interested in a new creative outlet, a fulfilling new hobby, or an artistic release from the day-to-day bustle.
Aspiring floral designers who marvel at loose, organic arrangements on Instagram and wonder, "How do they do that?!"
Seasoned designers who want a refresher on foundational skills or a new approach to traditional ideas.
We offer two ways to engage:
Membership only: $22 per month
3-month commitment required
You will receive a weekly mini lesson via a member's only Instagram account that introduces you to a new floral skill or concept. At the end of the month we'll combine everything you've learned and apply it to a longer, more in-depth tutorial.
Add On Materials *: Prices vary
Once a month, She Loves Me will send fresh materials to your door so you can follow along with the Hands-On lesson. Prices vary per project and will range from $65 to $150.
*Available for DC-area residents only
A peek at what you'll learn
Enjoy a preview of the very first lesson -- a primer on the different cutting tools available -- during which I fail miserably at using a Swiss Army knife.
You'll build a strong foundation for your flower journey by outlining the best tools and introducing you to our signature She Loves Me design method. (Hint: It rhymes!)
Thinking beyond the simple glass vase, we'll share a variety of ways to wire flowers and succulents. We'll then teach you the mechanics for making a flower crown from start to finish!
To prepare you for the holiday season, we'll cover multiple methods for working with evergreens and demonstrate how to create stunning garlands and wreaths.
How it works
- Upon signing up, you'll receive an invitation to follow our private Secret Garden account on Instagram.
- Every Friday, we'll post an informative, no-fluff video PACKED with practical floral knowledge gathered over years of hands-on experience. Watch and learn at your leisure ... the content is there to stay!
- On the last Friday of the month, tune in for a full-length lesson that draws upon the concepts you've just mastered. Materials provided for an additional fee.
- Comment on the posts to ask questions, share your progress, and be part of an engaged community learning side-by-side.
Here are just a few of the most frequently asked questions. See a full list here.
Our first video will launch on January 1st, 2021. If you sign up by December 1st we will mail you a pair of florist sheers and a glass vase!
Absolutely not! You can jump in at any point and gain immediate access to our entire video archive. If you opted to receive materials we are unable to retroactively send you the previous lesson's materials.
We ask that you commit to at least three months at a time. We are unable to offer prorated returns if you cancel your membership before your three-month period is up.
How thoughtful! Yes, you can absolutely give a Secret Garden membership to a friend. We'll be in touch following your purchase to coordinate the good news.
We understand things change, and will do our absolute best to accommodate shifting schedules.
Subscriptions are only available for three consecutive months; we are unable to mix-and-match months.
To ensure you have the best experience possible, we will begin your membership right away. For example, if you sign up on February 15th you will gain immediate access and your membership will last through the end of May.