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The Secret Garden

An Instagram Experience from She Loves Me

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What it is

The Secret Garden is a members-only Instagram club from She Loves Me launching in January 2021.

Every week, we'll release a mini video lesson via a private Instagram account that introduces you to a new technique or florist secret. (Don't tell other florists we showed you!)

Then, at the end of the month, we'll tackle a larger, in-depth tutorial that builds upon everything you've learned up to that point. 

That's over 50  unique video tutorials over the course of a year on how to create stunning, whimsical florals.

Who it's for

The Secret Garden is for flower lovers of every level:

Anyone who's ever brought home flowers from Trader Joe's and thought, "Now what?"

Those interested in a new creative outlet, a fulfilling new hobby, or an artistic release from the day-to-day bustle.

Aspiring floral designers who marvel at loose, organic arrangements on Instagram and wonder, "How do they do that?!"

Seasoned designers who want a refresher on foundational skills or a new approach to traditional ideas.

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We offer two levels of membership:

Lessons only: $22 per month 
3-month commitment required

You will receive a weekly mini lesson via a member's only Instagram account that introduces you to a new floral skill or concept. At the end of the month we'll combine everything you've learned and apply it to a longer, more in-depth tutorial. 

Lessons plus materials*: $150 per month
3-month commitment required

You'll receive access to the weekly lessons PLUS once a month we'll hand deliver fresh materials that coordinate with that month's in-depth tutorial so you can follow along at home.

*Available for DC-area residents only

 Lessons Only

Includes a unique video tutorial every week


Lessons + Materials

Includes weekly lessons plus materials delivered monthly


How it works

  • Upon signing up, you'll receive an invitation to follow our private Secret Garden account on Instagram.
  •  Every Friday, we'll post an informative, no-fluff video PACKED with practical floral knowledge gathered over years of hands-on experience. Watch and learn at your leisure ... the content is there to stay!
  • On the last Friday of the month, tune in for a full-length lesson that draws upon the concepts you've just mastered. Materials provided for an additional fee.
  • Comment on the posts to ask questions, share your progress, and be part of an engaged community learning side-by-side.
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A peek at what you'll learn

Enjoy a preview of the very first lesson -- a primer on the different cutting tools available -- during which I fail miserably at using a Swiss Army knife.

    You'll build a strong foundation for your flower journey by outlining the best tools and introducing you to our signature She Loves Me design method. (Hint: It rhymes!) 

    Thinking beyond the simple glass vase, we'll share a variety of ways to arrange flowers in compotes and shallow bowls. We'll explain why you should ditch the floral foam and offer sustainable-yet-effective alternatives.

    To prepare you for the holiday season, we'll cover multiple methods for building a wreath and demonstrate how to work with evergreens to create stunning garlands

Ready to Join?