Inside the Bouquets We Design for Glossier Georgetown
Every week, our team at She Loves Me has the opportunity to bring fresh flowers to Glossier’s Georgetown location — a collaboration that’s become one of our favorite creative rituals. Just like Glossier’s products, each bouquet is designed to feel fresh, intentional, and a little bit unexpected.
Inspiration Meets Brand Story
Our goal with every delivery is simple: make the space feel as alive and inviting as the brand itself. We draw inspiration from Glossier’s newest launches — the textures, colors, and moods behind each campaign. When their Cherry Balm Dotcom hit the shelves, we leaned into the moment with deep reds, juicy pinks, and glossy textures that echoed the product’s playful energy.
Our Design Approach
Each week, our floral artists build color stories that align with the season, store palette, and product narrative. We use flowers like ranunculus, anthurium, and garden roses to mirror the clean yet expressive aesthetic that makes Glossier’s world so iconic. Think bold tones balanced by softness — arrangements that feel modern, natural, and full of life.
We treat these installations like brand storytelling in bloom. Every stem, curve, and texture is chosen with intention, creating a sensory experience that welcomes customers before they even reach the display tables.
Why We Love Brand Partnerships
Projects like these remind us how powerful flowers can be in retail environments. They invite people to pause, engage, and feel something — whether it’s curiosity, comfort, or delight. Over the years, we’ve created similar brand florals for Sézane and Diptyque, designing installations that reflect each brand’s signature mood and elevate the in-store experience.
From soft, Parisian-inspired palettes for Sézane to sculptural, candle-scented pairings for Diptyque, we love the challenge of translating a brand’s essence into petals and stems.
A Collaboration That Keeps Blooming
Designing for Glossier isn’t just about making something beautiful — it’s about creating alignment between color, feeling, and brand identity. It’s a collaboration that continues to evolve, week after week, bouquet after bouquet.
If you’re a retail brand in Washington, DC (or beyond) looking to elevate your customer experience through flowers, we’d love to bring your story to life — one bouquet at a time.