She Loves Me Has a New Owner and Big Plans for DC's Favorite Floral Studio
A new chapter is in full bloom at She Loves Me! As of March 2026, Victoria Williams, a longtime D.C. resident and entrepreneur, has stepped in as the new owner of our floral design studio, and exciting plans are underway to bring us into the next season of growth.
Throughout her career in law school, consulting, and politics, Victoria felt herself being drawn back to her passion for flowers and how they foster connection and bring people joy. After being introduced to the She Loves Me team during a private floral workshop for her birthday, she knew she had to have roots in this business. Victoria spent several months working alongside the She Loves Me team before jumping at the opportunity to purchase it when the previous owner decided to sell.
Under Victoria’s ownership, She Loves Me remains committed to the level of attention to detail and quality that has made the business a success since its founding in 2019. Victoria also has big plans to bring the joy of artfully designed florals to new audiences.
Victoria’s decade-plus of strategic operations experience will now be channeled in an entirely new way by increasing visibility for She Loves Me as a premier design studio for weddings and brands. She and her team will refresh their floral subscription experience, expand private workshops and events, and have the goal of launching nationwide delivery within the next 18 months and expanding the store’s footprint over the next 5 years.
There’s so much to come, and we’re so happy to have you be a part of it. We can’t wait to share what’s next so stay tuned! In the meantime, here’s a lightning round of fun facts with Victoria:
Q: What’s your favorite flower?
A: A Red Peony! The Henry Bockstoce specifically!
Q: What do you do on your days off?
A: Take my dog, Thunder, to the park, workout, garden, binge the latest on Netflix
Q: What’s your favorite season and why?
A: Fall for sure. I love the nip in the air, wanting a hot coffee again, and the start of scarf season!
Q: Who/what is your muse?
A: T-Pain, Carolyn Bessette-Kennedy, and Martha in no particular order
Q: As a kid, what did you want to be when you grew up?
A: An interior designer or a photographer
Q: What’s been the best part of working with She Loves Me so far?
A: The people, by far and always! Everyone here brings a smile to my face and brightens my day.