When Oishii—the cult-favorite Japanese strawberry brand known for its impossibly sweet berries and vibrant storytelling—came to D.C. for their latest campaign, we were honored to be one of the many creative collaborators tapped to bring their vision to life. With a reputation for freshness and beauty baked into both our brands, the partnership felt like the most natural pairing since, well, strawberries and cream.

At She Loves Me, we’re known for our bold use of color and unorthodox materials, but this shoot was a particularly delicious challenge. We created saturated red floral arrangements brimming with texture and playful energy, weaving in actual strawberries as both visual surprise and fragrant punctuation. Our goal was to echo Oishii’s ethos—fresh, elegant, joyful—while infusing the set with something unforgettable.

These weren't your average tabletop florals. The arrangements were lush and sculptural, designed to live beautifully under camera lights and alongside an impeccably styled food spread. And with the sweet scent of real fruit nestled among the blooms, the final result was more than beautiful—it was immersive.

Creative Collaboration at Its Juiciest

This project was a feast for the senses and a true team effort, surrounded by some of the most talented minds in the industry. From floral design and food styling to set production and photography, every detail was handled with thoughtfulness and style. Massive thanks to the full team who made the shoot shine:

Production & Crew
🎬 Director, Producer, Set Design — Denise Nguyen
🎨 Creative Director, Oishii — Nick Mrozowski
📱 Social Media Manager, Oishii — Tessa Sharr
🎨 Graphic Designer, Oishii — Evan Teo
🏢 Studios — AtYolk
🎥 DP / Cinematographer — Daniel St. Ours
📸 Photographer — Scott Suchman
🌺 Floral Design — She Loves Me
...and so many more. Full credits at the bottom of this post.

Want Something Just as Special?

If you're a brand manager, creative director, or production lead looking to elevate your next campaign with bespoke floral art that tells a story, we’d love to hear from you. Whether it’s an experiential brand activation, a product launch shoot, or a highly produced event, we specialize in creating floral moments that feel as good as they look.

We bring the vibe, the color, and the intentionality—alongside a seasoned production eye to help your brand shine.

📩 Let’s make something beautiful together. Reach out to us here →

Full Crew Credits

• Director, Producer, Set Design: Denise Nguyen – @denisetnguyen

• Creative Director, Oishii: Nick Mrozowski – @mrozowski

• Social Media Manager, Oishii: Tessa Sharr – @madebytessalin

• Graphic Designer, Oishii: Evan Teo – @teoretically

• Studios: AtYolk – @atyolk

• Associate Producer: Vina Sananikone – @vinasana

• Photographer: Scott Suchman – @scottsuchman

• Photography Assistant: Travis Marshall – @travismarshall

• DP / Cinematographer: Daniel St. Ours – @daniel_stours

• Key Grip: Jason Shinsanto

• 1st AC / Camera B: Kate Lindsay – @challenger.brand

• Gaffer: Brendan Bilo – @brendanbilo3

• Lighting / Camera Swing: Jack Aglanda – @j.anglada_

• Sound Mixer: Zach Trees – @zachtrees

• Food Stylist: Lisa Cherkasky – @lisacherkasky

• Prop Styling Assistant: Danielle Wood – @dwdaniellewood

• MUA / Hair: Brittany Rogers – @_brittanyrogers

• Floral Design: She Loves Me – @shelovesme

• Set Dressing / Prop Master: Wyatt McKenzie – @wyattmck

• Production Assistant: Victor Nguyen-Long – @vnl

• Volunteers:
   – Stela Bandicto – @efervstela
   – Nalee Kim – @naleegrace
   – Prerana – @_broadcloth

• Participating Restaurants & Chefs:
   – Cucina Morini / Matt Adler – @cucina.morini
   – Rose Avenue Bakery / Rosie Nguyen – @roseavebakery
   – Dolcezza / Robb Duncan – @dolcezzagelato
   – Tonari / Katsuya Fukushima – @katsuya_fukushima
   – Your Only Friend / Paul Taylor – @youronlyfrienddc
   – Jont / Yoonjung Oh – @jont_dc
   – Kayu / Paolo Dungca – @kayu.dc